Botanero // Paris
Botanero is one of Paris’ first caves à mezcal, serving an ambitious mezcal list, craft cocktails and a rotating menu of small plates inspired by Mexico.
The place will be a Parisian take on Mexico’s repertoire, aiming to introduce that culture to locals without being folkloric or cliché.
The branding reflects this approach. The modern logo font is subtly shaped like a mezcal bottle and accompanied by a set of symbolic icons: the sacred corn, the mother agave and the lucky hand. The MP Shift also collaborated with an artist on custom tarot cards, incorporating Parisian elements to the classic Mexican mystical imagery.