Domaines Barons de Rothschild
The MP Shift was approached by the iconic French winemakers, Domaines Barons de Rothschild, to conceive a new tasting format geared towards a younger American market. The goal was to reintroduce their premium portfolio with a disruptive twist, and to make sure the format was easily reproducible by their importers moving forward.
We created an event that highlights a more convivial and approachable side of the Domaines, aiming to recreate the warmth one would encounter if having dinner at Château Lafite: communal seating, feast inspired by the Bordeaux region and served family style, props reminiscent of the family's dining room, and playful visual aids to educate guests about the wines.
The event was tested during Robert Parker's Matter of Taste event series for the first time in November, 2018. Photos © Aaron Hutcherson