Echo // Paris
In January of 2018, Matthias Gloppe and Chef Mailea Weger, previously Gjusta & Gjelina, opened Echo in Le Sentier, Paris.
Named after L.A.’s creative neighborhood of Echo Park, while aiming to echo/pay tribute to the city’s new cuisine and lifestyle, it serves vibrant California-inspired dishes in a fun and casual setting. The eatery is looking to create a sense of community for the neighborhood, while setting a new standard for local cafés.
The MP Shift designed a whimsical branding that recalls L.A.’s urban and lively visual culture and celebrates the concept’s name in the form of an echo/vibrant wave. We also helped the founders with their marketing launch strategy.