Ferris // New York
Ferris is a new American restaurant located within the MADE Hotel in Nomad. The seasonal and vegetable-focused restaurant is a collaboration between Charles Seich, formerly of Major Food Group, and Chef Greg Proechel, most recently the Executive Chef of Le Turtle.
The MP Shift created the brand identity for Ferris by drawing inspiration from long train rides for cross country travel. The logo itself is hand-drawn, set against feminine and sweet graphics that are reminiscent of road maps. As a nod to Wes Anderson’s movies, the theme feels timeless yet unconventional.