Industry City // New York
Industry City, a major development from Jamestown Properties (also owners of Chelsea Market) asked The MP Shift to help launch their first public, 17,500 sf, community space. The MP Shift helped define the space's name, brand strategy, messaging, visual identity and web assets.
Creative collaboration was a core theme for Industry City, so The MP Shift curated a Makers & Bakers event to draw in new audiences. The brunch invited four "bakers" and four "makers" to come together and create one-of-a-kind dishes with their partner.