Tacocina // New York
Union Square Hospitality Group invited us to create the brand identity for their first Brooklyn concept. Tacocina is a lively taco stand on the Williamsburg waterfront serving food inspired by Mexican flavors in a fun and inviting setting that's distinctly New York. The brand identity draws inspiration from effortlessly laid-back Baja and the bold artistic Futurism movement, whose founder spent a lot of time in NYC. Using Futurism fonts & layouts with Baja colors & iconography, Tacocina is the perfect blend of Mexico’s vibrancy and Brooklyn’s strong point of view.
Photos: Peter Garritano
Render: Union Square Hospitality Group