The Plaza // New York
The Plaza hotel, true New York institution, needed to rethink the marketing strategy for their iconic F&B outlets: The Palm Court, The Rose Club & The Champagne Bar.
We provided a comprehensive audit deck, benchmarking 15 local competitors and suggesting a new, stronger positioning.
From this positioning, we created a long-term execution plan from branding to social media through menu development, programming and community initiatives.
Photos © Miachel Breton