The Summer Shift // New York
The founder of the late Rockaway Taco asked us to identify a concept, design and food program for the summer of 2015, before he'd transition to a new, permanent concept.
The MP Shift decided on a Latin themed pop-up to coincide with the overriding vibe of The Palms (which lied across the street), and recent attention on Cuba. We programmed top Latin chefs to take residency for weeks at a time. The chefs hailed from leading culinary destinations: Navy, Comodo, Colonia Verde, OCAFE, El Rey, Morgenstern’s and Chicks-to-Go.
Photos © Oleg March