The MP Shift was asked to collaborate on the visual identity of Houston’s all-day Vibrant - an urban oasis providing nutritious foods from local producers with the best practices. Our visual identity reflects Vibrant’s fresh approach to food and lifestyle, and uses the sun-kissed colors of southwestern landscapes. The pattern also brings in terrazzo accents from the interiors.

Logo Design: Happy Menocal
Illustrations: : Katherine Moffet

Photo credits:
@wearevibrant
@kellygracebarnhart
@alison__wu
@fefostudiony
@sarahinthesouth
@itsnothouitsme
@lakeflato
@kirstengilliamphotography
@goodandsmart
@shopgirlblog
@discover.vi
@spacebetweenyouandme
@meggrant.co